Kristalytics | TargetMarket-DNA Target Marketing Capaigns

Two of the biggest problems any business faces today are:

1) Who are your BEST customers and prospects and

2) How to persuade them to buy again and again

Wouldn’t it be nice to have the answers right at your fingertips?

With Kristalytics, you can.

The old model for 20th century marketing was "spray and pray." Get your message out to as many people as possible through mass media and hope enough of them were interested in your product. But with shrinking print circulations and growing specialty media, that’s all changed. The era of mass media is dead.

Today’s 21st century marketing is based on laser-precise targeting and personalized offers. You have to know your customer inside out. The closer you can match your offer to your individual prospect, the more likely you’ll make a sale. But don’t settle for just any sale. To really succeed in this day and age, you have to go after the biggest, most profitable sales. Kristalytics shows you exactly where those big sales can be found for your business.

For years, we’ve combined demographics, psychographics, data analytics, insight and practical application into a one-of-a-kind service. One that has helped companies of all sizes from local mom ‘n pop retail stores all the way up to professional sports teams, universities and major corporations. We’re now happy to offer the service to any business that wants to double or even triple the efficiency of its entire marketing budget and dramatically improve its bottom line.

One unique process. Two powerful tools. Endless marketing and advertising applications.

No matter what business you’re in, Kristalytics customizes the research and action steps to your needs. We collect thousands of unique pieces of individualized demographic, psychographic and technographic data on your customers and prospects. Then we analyze that data for hidden profit patterns. Patterns that let you collect the most profit for the least amount of marketing dollars. Finally, we provide a detailed written strategy based on our research. From there, many of our clients rely on our substantial advertising experience to handle all the details and bring the strategy to life. You also have the option to use the report in-house or give it to your ad agency to maximize their efforts.

Just like no two humans have the same DNA, no two businesses are exactly alike. With Kristalytics, you get a complete "genetic screening" of your customer list, prospect base and target geographic trade area—whether your market is a 3 mile radius from your location or the entire country. When you know this genetic code, you can tell the tire kickers from the big spenders and those in between, no matter where they fall in the buying process.

That means no matter how you advertise — direct mail, pay-per-click, TV, radio, print, billboards, online, offline, even smoke signals—Kristalytics targeting lets you MINIMIZE SPENDING and MAXIMIZE PROFITS.