What Top Fortune 100 Corporations Like Bank of America, Citigroup, G.E., Macy’s and Sprint…
And 79% Of The World’s Largest Financial, Health Care, Retail And Insurance Companies…
Don’t Want You To Know!
Slash Direct Mail And P.P.C. Costs
By Up To 80% And Still Get
The Same Amount Of Sales
(Or Even Better)!
It’s NOT Magic. We Simply Have Access
To A Powerful Technology That Helps You
Laser-Target In On Only People MOST Likely
To Buy From You And Ignore Everyone Else!
9:27 AM
Austin, Texas
Ben Morris, Founder of Kristalytics
I’m not kidding here.
National level sports teams we’ve worked with are so nervous about others finding out about us… we’re not even allowed to mention what sport they play. Here’s one we helped…
National Level Sports Team
Client was looking to expand market share and target people who had never been to a game. But they kept getting miserable results in direct mail.
We looked deep into their sales figures including season ticket holders. We found a unique group of people in their database (about 15%) who represented 47% of their revenue!
Using our exclusive technology, we sourced the exact same type of people in their state. We then split-test our campaign against theirs. While the sports team got $0.59 ROI for every dollar spent, Kristalytics’ campaign got $1.51. A 256% difference!
And it’s not just professional sport teams. It’s also brand name hotel chains, restaurant franchises and top-name Internet marketers. (These are names you’d recognize in a heartbeat).
The list goes on and on.
You see the list of who we’ve worked with on the right? We had to do some “heavy negotiations” just to use their names.
What Exactly Can We Do?
We can help you build a detailed, specific and customized list of future customers – thousands and thousands of people you’re not reaching out to, people you didn’t even know about…
Their names, postal address and e-mail.
You’ll get access to a fresh, untapped universe stocked with your perfect prospects…
So accurate we promise we will cut your marketing waste 50 to 80% or more. Here’s a company that was about to GIVE money to the post office before we came along…
Tax-Related Service Company
Client was about to mail to a rented list of over 40,000 leads. So we took a look at the list compared to their customer database using our “profiling technology”.
We found tons of discrepancies. The list had a low percentage of people most likely to buy from them. It also had a lot of people who would never use the client’s service.
Essentially, Kristalytics discovered they could cut that mailing list by two-thirds (i.e. mail only 13,807 of those leads) and still get 50% response.
In other words, we make sure you ONLY mail to the RIGHT people. However, that’s just one thing we do.
Here’s another: We can cut your PPC costs by up to 90%. What we do is help you figure out where your most likely buyers are down to the ZIP code.
There are 30,000 ZIP codes in America. Most of them are NOT in your target market. Why not only show your ad on three to five thousand of them? You cut your PPC exposure down to 10-16% of what you’re paying now and you exponentially increase your click-thru-rate (CTR). And since Google loves high CTR advertisers, you’ll be rewarded with much lower cost-per-clicks (CPC).
For example, here’s something we did for a brand name hotel chain…
Brand Name Hotel Chain
This client sells first-class fractional interests (~$150,000 to $1 MM+) in Colorado ski county. They were driving traffic to an opt-in page to capture email addresses using PPC.
We cut their PPC exposure by 90%… showing ads in only ~1,500 ZIP codes (out of 30,000), ZIP codes where their best customers were highly concentrated.
In five weeks, we got more opt-ins for this hotel chain than the previous ten months… using the same keyword strategy, same budget, same ad copy.
How is all this possible?
There’s a 40 year-old hidden technology that, up until now, was only available to top companies with a certain budget. They leveraged this power to grow to the top ranks of the Fortune 100 list… but in the past few years, we have “bought in” to this exclusive data and have helped our clients quietly dominate their industry.
What Is This Technology
And How Does It Work?
Let me explain what Kristalytics can do for you in four simple steps. It’s a formula we came up with called “S.I.F.T.”
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STEP 1: SORT We look at your current database of customers. We look for the people who have spent the most and most often with you. Usually, 20% of your customer list will account for 50 to 80% of your revenues. We’ve worked with over a hundred industries… and it happens EVERY time. |
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STEP 2: IDENTIFY. Who are these people? Why did they spend so much money with you? We run your customer data against our in-house database of all 175 million plus U.S. addresses. Where did we get this data? We have a unique license to a data collection company. |
This company has access to over 40 sources including birth registrars, marriage records, death certificates, property taxes, DMV, credit reports, web surfing history, government census. And with all this information… we are able to build a profile of your “perfect prospect”.
The sort of person most likely to buy and buy often from YOUR business.
We’ll know this “perfect prospect’s” age, marital status, income range, net worth, house value, number of kids and their ages.
Truth is, most business owners are often wrong about who their “ideal buyer” is. Here’s a startling example…
Mid-West Casino
Client sends 10,000 direct mail pieces each week by renting lists with “gambling flags”. Here’s the problem with how “gambling flags” work in our industry, though. As soon as you use your credit card at a hotel casino (like the Bellagio), you immediately get “flagged”… even though you’ve never gambled in your life!
We took a DEEP look into who their best customers were. 88% of their customers do NOT have a gambling flag on their file. So his direct mail campaign basically only focused on 12% of his market.
We went further and discovered 17.65% of their list accounted for 66% of their revenue. We profiled that 17.65%. Who are they? What did they have in common? Out of the 10,000 people the client mailed every week, only 4 matched the same profile as the high-producing 17.65% customers!
Let me ask you bluntly…
Are You Wasting 99.96% Postage
Like The Casino Case Study Above
By Mailing To The Wrong People?
Of course, we don’t find these big gaping marketing holes just by using demographic data. We also have consumer behavior… to the tune of over 2,700+ criteria points attached to each household in the U.S.
Our data goes so deep, we can tell you if your best customers drink Tropicana or Minute Maid, fly Southwest or United Air, drive Buicks or BMW’s.
Let’s continue with our four-step S.I.F.T. formula. First we SORTED your database. Then we IDENTIFIED your best customers. Next…
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STEP 3: FIND. Now that we know who we’re looking for, we dive into our database and find more people just like your “Perfect Prospect”. With every single U.S. address in our database…. we’ll find nearly ALL your future customers. |
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STEP 4: TARGET. Now that you have a list of your perfect prospects and their addresses… you can run a highly targeted e-mail or direct mail campaign, mailing ONLY to people most likely to buy from you. But why stop there? |
- TV, Radio, Newspapers and Magazines: Once we’ve profiled your database, we’ll also know what they read, listen to and watch. With decades of experience in media buying, we’ll help you build a media plan to reach your perfect prospect wherever they are, in the most cost effective way possible.
- Target By Geography: We can help you find the ZIP codes with the highest concentration of your perfect prospects if you can’t advertise at a household level… like billboards and local media.
- Online Marketing: What about the Internet? We got that covered too. Imagine showing your pay-per-click or banner ads only to people most likely to buy from you. We’ve helped companies slash their PPC exposure up to 90%, drive down cost-per-click (CPC) and get higher click-thru-rates (CTR)!
Here’s a client who would have lost a lot of money marketing to the wrong geography…
Division 1 College Sports Team
Client came to us dead certain their target market were Gen X families within a 20 minute drive radius of their arena. They presumed no one would drive farther than that to see their games.
We took a look at their highest donation season-ticket holders. We discovered 15% of their customers drove 59% of their revenues. Furthermore… they were NOT Gen X families AND to top it off, not a single one of them lived anywhere close to the arena.
We moved the mailing radius out to a 30 minute drive, and only targeted their best profiles. Result? 50% higher response than last year’s campaign.
So whether you’re about to launch a marketing campaign, mail to a list (in-house or rented, buyers or prospects)… or put together a media buying plan… we can help you cut marketing waste up to 80% and still keep selling at your current level!
Why not only advertise to people who are most likely to buy?
Book a 20 minutes free initial consultation with Kristalytics today.
Here’s What To Do Next
First, Click on the button below. The one that says, “Book My Initial Consultation With Kristalytics >>”.
You’ll be taken to a web form where I will conduct an initial interview with you. Simply answer the questions there as best as you can. The more information you give me, the more productive our first call will be.
Click the button now…
See you on the next page.
I look forward to hearing from you,
Ben Morris
Executive Vice President & Founder, Kristalytics