Surgically Remove All Tire-Kickers, Looky-Loos
and Window-Shoppers From Your Mailing List…
In-house or Rented, Buyers Or Prospects
We’ll Show You Where Up To 80% Of Your
Marketing Dollars Will Go To Waste
Before You Send Out A Single Piece of Mail
In Other Words…
We Challenge You To Mail Only 1 Of 5 Names
On Any List You Have, And Make More Money!
If you just rented a list from your broker or you’re about to kick-off a marketing campaign to your own list…
And you’re dreading paying the huge cost of letter-shopping and postage…
Knowing up to 80% of the list would never buy from you, never become your customers anyway…
Let us show you how to identify and cut out those addresses. I can show you how to pare down your list by half (or more)… and still retain up to 80% of the sales you would’ve gotten if you had mailed the entire list.
It sounds impossible, I know. How can we predict who will throw away your direct mail piece before they even get it?
We can assure you it’s not a crystal ball or the dark arts. It’s actually quite scientific.
I’ll tell you more in just a moment. First, I want to show you a very conservative example of what this could mean for your next mailing campaign.
Here’s what a typical mailing campaign would look like if you were to rent 50,000 names and received a respectable 1% conversion rate on a $100 product.
| Cost | |
| Rent 50,000 names @ $100/M | $5,000 expense |
| Lettershop & postage @ $1/piece | $50,000 expense |
| 1% conversion on a $100 product | $50,000 sales |
| Profit/Loss | ($5,000) loss |
| Result: 500 new customers at a 10ยข net loss per customer | |
This is not a bad result by any means! As most direct marketers know, the first sale tends to be a loss-leader in order to find repeat customers.
What if we “culled the list” and only mailed the highest potential customers though? We consistently help our clients mail only half their list, and still retain 80% sales. Here’s what that would look like:
| Cost | |
| Rent 50,000 names @ $100/M | $5,000 expense |
| Cull the list service @ $50/M | $2,500 expense |
| Cull the list by 50% (Mail 25,000 only) | $25,000 expense |
| Retain 80% of revenues | $40,000 sales |
| 1% conversion on a $100 product | $50,000 sales |
| Profit/Loss | $7,500 profi |
| Result: 500 new customers at a $15 net profit per customer | |
Instead of mailing the entire list of 50,000 names, we remove half the list we believe will under-perform on the campaign and only mail to the other 50%. By doing this, we have historically retained 80% (or more) of sales.
Which Half Would I Mail And Which
Half Would I Not Mail, Though???
That’s where we come in. We have a scientific process we go through to find out who your future customers are.
The best part is, not only can we easily cull any list you rent in the future… we can also reach into our database of all 175+ million U.S. addresses… and help you build a custom list of your perfect prospects!
That’s not all. Our rental fees are very competitive. In fact, we’ll guarantee they are always better than traditional list brokers.
Book a free initial consultation today.
Here’s What To Do Next
First, Click on the button below. The one that says, “Book My Initial Consultation With Kristalytics >>”.
You’ll be taken to a web form where I will conduct an initial interview with you. Simply answer the questions there as best as you can. The more information you give me, the more productive our first call will be.
Click the button now…
See you on the next page.
I look forward to hearing from you,
Ben Morris
Executive Vice President & Founder, Kristalytics